Innovation in technology are changing rapidly, especially in the fields of data and communication. These advancements open up new roads for businesses to take advantage of in order to connect with and provide better service to their customers. However, the reality is that there is a gap that exists between the innovations in technology and the implementation of the technology in businesses and organizational contexts. There may be huge technological advances are available in the market, but that are not yet being used for business purposes.
There could be multiple reasons for the existence of the gap between innovation and implementation in business contexts. One of the major reasons is the lack of skills or expertise within the organization to make use of newer technological advancements, for example using innovative marketing channels such as social media, PPC ads and more. In addition to this, in some cases technology may be too expensive to implement in house for small and medium sized enterprises (SMEs). Also, some businesses may feel like using the new technology is something that is out of their comfort zone, and prefer to stick to traditional systems without realizing that technological solutions may give better results.
Businesses could counter these problems and make the most of innovative solutions by implementing a more risk-taking and progressive approach in terms of adopting new ideas and methods available on the market. Before this, there is also a need to identify clearly what the business goals are and what technological solutions can be used to facilitate them, rather than blindly using every available technology without understanding the purpose and outlining the end goal. It could also be a good idea to hire experts in order to maximize the benefits of a particular technology, or outsource processes that require tech savvy personnel to companies that have this expertise.
What do you think, is there a gap between technological innovation and implementation? If so, how can this problem be solved?
A master's degree holder in information systems who wears many hats, with interests in digital technology, design, quality assurance, marketing communication, electronic music and food.